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"We are just helping people along a little.î Speed dating involves 20 to 30 mini-meetings, which last about three minutes each.
Ms Khan said: "We believe Muslim speed dating will soon become the most popular way of meeting new people.
"For too long we have relied on tedious family introductions and embarrassing singles events.
From now on Muslims will have a refreshing, fun alternative, where the single people themselves take charge.î Speed dating was originally established in the US by Jews as a way of keeping marriage within their community.
"Thankfully, British Muslims have moved away from the traditional 'arranged marriage' format and become open to more liberal ideas of meeting partners based on mutual liking,î said Mr Gupta.
"We are still encouraging Muslims to meet other Muslims.
"The main problem is many don't drink, so don't do the traditional dating thing of going to pubs and clubs to meet someone new.î The 26-year-old Cambridge graduate decided to set up the company with friend Maha Khan after realising how popular speed dating had become since its introduction to this country three years ago.
This enables us to really get to know our members and their relationship wishes – allowing us to introduce the best matches.
This also means that our matches are always based on a user's individual preferences.
Psychology experts say speed dating is so successful because most people make up their minds whether they like someone within the first 15 to 30 seconds of meeting them.
Among more than 80 young Muslims who took part in the Asian Speed Dating launch night, at Soho's Opium Bar, was Perveen Achtar, 32.
"I didn't come here expecting to meet Mr Right, but I thought it would be a bit of a laugh and a good way of meeting people.