According to a 2016 book by a former Facebook employee, some leaders at Facebook saw Google's foray into social networking as a serious threat to the company.Facebook founder Mark Zuckerberg instituted a company-wide "lockdown", signaling that employees were supposed to dedicate time to bringing Facebook's features into line with Google .The option to share Public or with Everyone is always available.
Google 's user base was roughly 60% male and 25% female as of November 2013, and 15% "other" or unknown.A Google User profile is a publicly visible account of a user that is attached to many Google properties.The everything setting as its name implies filters nothing out from people in that Circle.The remaining two positions control the quantity of posts which appear in one's main Stream, but the algorithm controlling what shows has not been disclosed.Three Google executives have overseen the service, which has undergone substantial changes leading to a redesign in November 2015.
Google is the company's fourth foray into social networking, following Google Buzz (launched 2010, retired in 2011), Google Friend Connect (launched 2008, retired by March 1, 2012), and Orkut (launched in 2004, as of 2013). Features included the ability to post photos and status updates to the stream or interest based communities, group different types of relationships (rather than simply "friends") into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums.
You Tube comments no longer appeared on Google or vice versa.
On November 18, 2015, Google unveiled a significant redesign of Google ; the new interface places a larger focus on the Communities and Collections functionality in an effort to narrow the service's scope into interest-based networking.
Another function of Circles is to control the content of one's Stream.
A user may click on a Circle on the left side of the page and the Stream portion of the page (the center) will contain only posts shared by users in that Circle.
In November 2015, Google Plus underwent a redesign with the stated intent of making the site simpler and faster, making the new features of Communities and Collections more prominent, and removing features such as Hangouts, Events and Custom URLs.