Both artists are said to have benefited from the incident, both receiving commercial and critical acclaim for their 2010 albums, Speak Now, and My Beautiful Dark Twisted Fantasy.At the 2010 VMAs later that month, Swift sang "Innocent", a song widely believed to be about West, which The Washington Post described as "a small masterpiece of passive aggressiveness, a vivisection dressed up as a peace offering".
While Taylor Swift was giving her acceptance speech for Best Female Video "You Belong with Me", Kanye West got onto the stage and interrupted her; he took her microphone, saying: "Yo, Taylor, I'm really happy for you and I'mma let you finish, but Beyoncé had one of the best videos of all time! " (West was referring to the music video for "Single Ladies (Put a Ring on It)".) The cameras then cut to Beyoncé, who looked shocked, saying, "Oh, Kanye. After Beyoncé won Video of the Year for "Single Ladies", she acknowledged her experience winning her first VMA with Destiny's Child at the age of 17, and called Swift back to the stage, hugged her and let her finish her speech.During the commercial break, singer Pink walked by West and reportedly shook her head in disgust.Various celebrities and industry figures, including Pink, Janet Jackson, Kelly Clarkson, Katy Perry, Joel Madden, Adam Lambert, Kellie Pickler, Ryan Seacrest, Chris Jericho, Jeremy Fall, and Dane Cook, spoke out about the incident through Twitter and other outlets, condemning West for the verbal outburst.Rapper 50 Cent, who has a history of feuding with West, said winning the award was Swift's special moment that night and that West took it away. In what was an off the record part of an interview, West's behavior even received condemnation from U. President Barack Obama, who had invited West to perform at the Youth Inaugural Ball in January.The incident was parodied at the 2009 Country Music Association Awards, in which after Swift won the award for Music Video of the Year, Carrie Underwood, who was hosting the awards with Brad Paisley, told Paisley that she thought his video for "Welcome to the Future" was a great video as well. Now, Brad Paisley, I know you had a nice video and all that, but Taylor Swift had the best video of all time. " Earlier in the awards show, Underwood and Paisley's monologue was a duet paying tribute to the song "Mamas Don't Let Your Babies Grow Up to Be Cowboys", in which the first line was "Mamas, don't let your babies grow up to be Kanye".
Paisley thanked her and then thanked his producers for the video, at which time singer Little Jimmy Dickens stepped on the stage and pushed Brad Paisley away from the microphone, saying, "Excuse me. Additionally, when Taylor Swift hosted Saturday Night Live, one part of her monologue (which was done in the form of a song ostensibly about all the things that she was not going to talk about) included Bill Hader and Jason Sudeikis as security men charged with preventing Kanye West from coming on stage.
Jon Caramanica of The New York Times thought the song was an "extremely savvy insult masquerading as the high road" and found Swift's performance "petty" relative to West's, while Jennifer Armstrong of Entertainment Weekly found the song to be "pretty opaque" but said the song's lyrics suggested she had forgiven him.
Jay-Z further parodied the event when accepting the award for Video of the Year at the 2012 BET Awards for Otis.
She closed her monologue by saying "Kanye West is not here." Additionally when Taylor Lautner, who then was rumored to be dating Swift, hosted SNL, in his monologue he beats up a cardboard cutout of West.
The incident is also referenced in Eminem's single "No Love", which he says "Man, get these whack cocksuckers off stage/where the fuck is Kanye when you need him?
He interrupted West during his portion of their joint acceptance speech by saying, "Excuse me Kanye I'mma let you continue but--", to which Kanye quipped in return, "I was trying to defend your girl man!