Men have to do little beyond agreeing to take part.
The ladies take it from there, and message each other when they find a guy that might be of interest.
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“If a single woman finds a man that she’s interested in meeting or getting to know, she gets in touch with the woman that posted the guy,” the site’s CEO and cofounder, Ken Deckinger explains (and yes, he is the Ken who gave the site its name).
“All the guys are vouched for and recommended by another woman.” He says that on typical dating sites, women are bombarded with emails from guys, making it really hard to cut through the noise and find a suitable match.
She forwarded Ken Jess’s note with the subject line: “Holy S#*% it’s Your Wife.” He says 20 minutes into their first date they knew they were going to get married. In the years since, he and Jess have told their story hundreds of times, and he says the response from women has always been dramatic: They love the idea of the site and would be bummed to learn it no longer existed.
So in the past year, when Ken and Jess decided to relocate to Boston, it seemed a fitting time to revisit the idea.
“Conceptually it’s the same, but technology-wise, it’s very different,” he says.
“We’re doing things on our site that just weren’t possible and didn’t exist at the time, like leveraging Facebook and other cool technology that we’re putting in place that is making our site better than what existed before.” The results have been promising as they’ve been getting a solid 25- to 35-year-old demographic of people who are looking for more than a hookup: “Hopefully what we’re building is a deeper, more qualitative experience,” he says.
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But Ken actually met his wife, Jess, after Adele posted his profile on a now-defunct dating site, adding a goofy photo and a quick write-up about why he was fabulous.